Mass Communication in India
Mass Communication in India
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Rs375
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Publisher:
Jaico Books
Jaico Books
ISBN:
9788172243739
9788172243739
author:
Keval J Kumar
Keval J Kumar
origin:
India
India
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CONTENTS
| 1. Communication Theory: An Introduction | 11. Mass Communication and Society: Uses, Effects, and Representations |
| 2. Mass Media and Journalism: Speaking Truth to Power | 12. Madia, Culture, and Development: Communication for Social Change |
| 3. Cinema: The First Audiovisual Medium | 13. Information Technology, Telecommunications, and the Internet: Convergent Multi-Platform |
| 4. Radio Broadcasting: The end of Analogue? | 14. Mass Media, Intellectual Property Rights (IPR) and the Public Domain |
| 5. Television: Cinema for Home and Family | |
| 6. The Music Industry: From Gramophone to Smart Phones | |
| 7. Book Publishing: An Industry Larger than Bollywood | |
| 8. Folk and Traditional Media: Alive and Kicking | |
| 9. Advertising and Public Relations: Engines of Media Growth | |
| 10. Media Audiences: Social Science Perspectives |
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